BRAND POSITIONING TOOL

Don't just be better.
Be the only.

What makes your business the one to choose? Answer six simple questions to build your positioning statement.

What kind of business, product or service are you? Enter the category only; we add The only.

How is your offering different? Start with a verb, such as "makes"or "helps".

Who is your offering for? Describe your ideal customer.

Where do you compete? Name a location or market.

What does your audience want to achieve? Start with a verb.

What change or trend makes your offering relevant now? Complete "at a time when..."

YOUR BRAND POSITIONING STATEMENT

The only [category] that [difference] for [audience] in [market] , who want to [motivation] , at a time when [context].

Test your positioning: Could a competitor make the same claim? Make your difference specific, valuable to your audience and supported by what you actually deliver.

Designfox· The Brand positioning tool Based on Marty Neumeier's Onlyness framework.