/ ENERGY SECTOR

System Capital

Brand Identity

Marketing Materials

Website Design & Development

Overview

System Capital, a global equities long-short fund, wanted a brand identity that reflected its unique approach to understanding businesses within their ecosystems. As a professional Brand consultant, Our goal was to create a visual identity that communicated professionalism, strategy, and the dynamic relationships at the heart of their investment philosophy.Our goal was to create a visual identity that communicated professionalism, strategy, and the dynamic relationships at the heart of their investment philosophy.

Results

The refreshed brand gave System Capital the clarity and confidence to communicate its investment philosophy with greater impact. Within months, their online presence was drawing significantly more engagement from the right audience, and conversations with prospective investors became more frequent and focused. Internally, the new visual language streamlined the creation of investor reports and presentations, allowing the team to deliver materials faster and with a consistent, professional edge. The brand now acts as a bridge—connecting their deep market insights with the investors and partners who value them most. At Design Fox, we are committed to elevating the design and branding of small businesses. Our highly experienced team, combined with their unwavering dedication, has earned us a reputation as one of Sydney’s leading design agencies.

three posters are hanging on a wooden wall with a man sitting at a table .
three posters of men are hanging on a wall .
a man is running on a blue and purple billboard .