/ ENERGY SECTOR

JRM

Brand Identity Refresh

Marketing Materials

Website Design & Development

Overview

JRM, a leading hospitality consulting and recruitment business, partnered with DesignFox to refresh its brand identity as the company celebrated a major milestone. The goal was to create a brand that not only reflected JRM’s dynamic, people-first culture but also positioned the business for its next stage of growth. DesignFox worked closely with the JRM team to deliver a visual identity that captured who they are — professional, approachable, and deeply committed to excellence.

Results

The rebrand has had a powerful, lasting impact:

  • Clients instantly connected with the new look and feel, describing it as both professional and approachable — exactly how JRM wanted their brand to be experienced.
  • The refreshed identity reflects JRM’s dynamic, people-centred culture and has sparked a renewed sense of pride, unity, and purpose within the team.
  • From a marketing perspective, the new brand has been transformative: campaigns are now faster to develop, more cohesive across digital, print, and social, and far more effective.
  • The work didn’t stop at a logo — DesignFox delivered a comprehensive brand that tells JRM’s story, opens doors, and inspires both clients and staff.

Client Testimonial
"Huge credit goes to Marty and the DesignFox team, whose creativity, insight, and collaborative process helped bring our story to life. They didn’t just give us a logo — they gave us a brand that speaks volumes, opens doors, and inspires people inside and out."
— Laura Brown, Director of Brand & Culture


three posters are hanging on a wooden wall with a man sitting at a table .
three posters of men are hanging on a wall .
a man is running on a blue and purple billboard .