6 Easy Steps To Create Branding Design for Your Business

Today, businesses have become much more competitive than before. If you want to have a competitive edge over similar enterprises, your brand must be recognisable and unique to your customers. According to very recent research, people want to opt for more services from a known or well-liked brand. Also, marketing specialists are not the only people behind influential brand design & strategy. Though contacting the right people, using the right hashtags and sending off the right collateral is essential, a business’ design is equally crucial to efficient brand creation.

If you are into branding, you will define it as an exclusive design—words (tagline/brand copy), symbols and colours—that creates a unique image identifying a service. It should be radically different from the competitors, yet be relatable to the customers in terms of quality and credibility. Apart from the aesthetics such as text, colours and graphics, impactful branding also replies upon the emotional appeal and messaging.

As a branding agency in Sydney, we are expected to go beyond regular business objectives and perform research on the target audience and market. Once that is done, they bring out the stages to powerful brand creation.

1. Brand Personality and Business goals

The marketing team performs comprehensive but detailed research on the company’s objectives, target audience and present stage in the market. Once they have the value and priorities in place, the design team sets to develop a corresponding image. Again, the brand design agency in Sydney won’t have a defined brief but can modify the elements as they go along the process. They identify the company with a character relevant to the products or services offered, which brings emotion into the design.

For this reason, it is only right to always ask the client for a company description, such as vision or signifiers. As clients don’t know what the process of brand design in Sydney entails, they probably won’t have a clear brand design in mind. After all, they are simply looking for an enticing visual arrangement that would boost business productivity and growth. Psychology is integral to design, as it monitors a user’s behaviour, preferences and reaction to the design.

2. User and Market Research

Once the company’s personality and objectives are clear, the brand design in Sydney agency researches for possible options regardless of mobile application or logo. It is meant to correspond with the brand’s future and possible influences, along with potential competitors and markets to build an impactful logo and brand identity. Therefore, if the design team simply depends on the latest trends, talent and beauty, brand strategy in Sydney becomes a challenging task.

3. Logo Design

The company logo marks the brand identity, symbolises the brand image and sets the foundation for an efficient brand strategy in Sydney that connects with your target audience. The steps involve market research, user research, style direction, creative research, colour palette assessment in various environments and sizes and designing style guides.

When choosing a design, look at whether the logo resembles your competitors and choose a unique colour palette and style direction. Once the brand logo is designed, check if it suits different surfaces and environments.

4. Visual Brand Elements

For brand design & strategy, typography and mascots are just as equally important as the logo. Mascots are defined as customised design characters that symbolise the brand, which is either individual or part of the logo. It interacts and communicates with users, often informing them of the services offered. They are attractive, memorable and recognisable to the user.

In terms of typography, we are looking at fonts (customised or regular), brand identity symbols and consistency. No matter which mascots and typography you choose, it must remain the same on all marketing, promotional and social media material such as business cards, company correspondence and banners.

5. Corporate Material

After the colour palette and logo are finalised, the appointed branding agency in Sydney unites them into a suitable, seamless design. Business cards must represent their brand for communication, while formal communication (envelopes and letters) shows reliability as a service provider and partner.

Banners and billboards are outdoor items, while vehicle branding is done on company trucks and cars for outdoor promotion. Branded clothes such as hats and t-shirts replace uniforms in certain cases, such as for gifts and events.

6. Style Guide

A brand style guide provides instructions about the correct and incorrect ways of using the brand graphics, along with the logo design explanation and colour palette. This demonstrates incorrect branding usage to prevent ineffective visual performance, along with what would be a more successful alternative.

Now that you understand the importance of the right kind of design, visual elements and branding, you are ready to embark on a journey to create an impactful brand. If you are looking for a brand design agency in Sydney, contact us at DesignFox. Our experts will help build a great brand for you.

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The Art Visual Storytelling

07 Sep, 2023

In a world flooded with information and content, standing out has become more challenging than ever. Businesses are constantly striving to capture the attention of their target audience and create a lasting impression. So, what's the key to leaving a mark in the minds and hearts of your customers? The answer lies in the power of visual storytelling through design. The Art of Visual Storytelling Visual storytelling is the practice of conveying a message or narrative through visual elements, such as images, graphics, and videos. It's a timeless art that has been used throughout history to communicate ideas, evoke emotions, and create connections. In the modern business landscape, visual storytelling plays a pivotal role in shaping a brand's identity and resonating with its audience. Why Visual Storytelling Matters Memorability : Human brains are wired to remember visuals better than text. When you tell your brand's story visually, you make it easier for your audience to recall your message and associate it with your brand. Emotional Connection : Visual storytelling has the unique ability to evoke emotions. Through carefully crafted visuals, you can elicit feelings of joy, trust, excitement, or nostalgia, forging a deeper connection with your audience. Simplicity and Clarity : Complex ideas can be simplified and made more accessible through visuals. This clarity helps your audience understand your brand's values, mission, and offerings more easily. Universal Appeal : Visuals have a universal language that transcends barriers like language and culture. A well-designed image or graphic can convey a message to a global audience. The Role of Design in Visual Storytelling Design is the vehicle that drives visual storytelling. It encompasses everything from your logo and website to marketing materials and social media posts. Effective design ensures that your brand's story is not only told but also understood and embraced. Logo : Your logo is often the first visual representation of your brand that people encounter. A well-designed logo should encapsulate your brand's essence and values, making it instantly recognisable. Website : A user-friendly and aesthetically pleasing website is crucial for conveying your brand's story online. It should guide visitors through your narrative, providing them with a seamless and engaging experience. Graphics : Infographics, illustrations, and other graphics can simplify complex information and make it more engaging. They are powerful tools for storytelling, especially when explaining processes or showcasing data. Social Media : Visual content on social media platforms is highly shareable and can go viral. Engaging visuals can help you tell your brand's story to a wider audience. Examples of Successful Visual Storytelling Nike : Nike's "Just Do It" campaign is a prime example of compelling visual storytelling. Through powerful imagery and emotionally charged videos, Nike has encouraged millions to push their limits and pursue their dreams. Coca-Cola : Coca-Cola's classic holiday ads use heartwarming visuals and narratives to create a sense of joy and togetherness, reinforcing their brand as a symbol of happiness. Apple : Apple's minimalist design philosophy is evident in its products and marketing materials. The sleek and simple design tells a story of innovation and elegance. Conclusion In the ever-evolving world of branding and digital presence, DesignFox is here to empower your business with the art of visual storytelling through design. We understand that your brand's story is unique, and we're passionate about helping you craft and convey that story in a compelling and unforgettable way. With our expertise in design, we can assist you in creating a brand identity that not only speaks volumes but also resonates deeply with your audience. Whether it's designing a memorable logo, developing a user-friendly website, or crafting captivating graphics, we have the tools and creativity to bring your brand's narrative to life.